Prevent Fraud With Advanced Email Reputation Checks
An individual’s email address is the foundation for all of their online activities, making it a valuable source of behavior and history data. However, it’s also one of the primary ways cybercriminals distribute malware and phishing campaigns, and use to steal money or personal information.
When paired with advanced analytics and machine learning, an email reputation score can help identify patterns and anomalies that may indicate fraudulent activity. Credit card companies, banks, and e-commerce platforms all employ email reputation checks to verify identities, assess risk at various customer touchpoints, and protect their users from fraud.
Prevent Fraud with Advanced Email Reputation Checks
Preventing fraud with advanced email reputation checks is smart – they know how to game the system by changing their behaviors to appear more legitimate. Email addresses, domain names, and behavior patterns leave a deep behavioral trail that can be leveraged to detect and prevent fraud at scale. By analyzing the unique attributes of email addresses, a robust email reputation service can assess and predict user risk and transaction fraud in real-time.
The types of fraud vary widely, from phishing attacks that use fake messages to obtain personal information and money to business email compromise (BEC) where cybercriminals target organizations and their employees in a bid to gain access to proprietary information for financial gains. No matter the type of fraud, prevention is essential. The most effective way to do this is through consistent and rigorous verification practices, paired with advanced email identity and verification tools that include reverse identity verification, live appends, and email age checks.
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