What is Domain Reputation Center?

Domain Reputation Center is a free service that monitors your domain reputation. It’s a great tool for email marketers who want to keep an eye on their deliverability metrics. It will tell you how many mailbox providers and ESPs are delivering your emails to the inbox. It also will let you know how many people have marked your emails as spam. It will also tell you if your reputation has taken a hit by being added to any blacklists.

Domain Reputation Checkup: How to Assess Your Domain’s Standing

The way your domain reputation is determined can vary from one receiver to the next, but most use multiple elements to decide whether or not to deliver your messages to the inbox. For example, some will consider the age of your domain when determining how much trust to place in it, while others may weigh more heavily other factors like hard bounce rates or audience engagement beyond opening the message.

Some will even use a combination of these to make a determination. For instance, if you have a very high percentage of hard bounces in your database over time, this can damage your domain reputation by showing a lack of effort to clean up your list. Mailbox providers and ESPs will view this as you being unable to deliver messages to your subscribers, and they will drop your domain reputation.

To help prevent this, you can sign up with FeedBack Loops (FBLs) provided by the majority of mailbox providers and ESPs to keep track of your domain reputation and inbox placement. However, FBLs are limited to the email clients that they support. For example, if you sign up with Google Postmaster tools, it will only give you information related to Gmail users. Other tools, such as MxToolBox and Sender Score, are more comprehensive and provide a global look at your domain reputation.