Intelligent Merchandising for Ecommerce Retailers

Using emerging technologies and data-driven techniques, intelligent merchandising helps Supplier Collaboration Benefits retailers transform casual browsers into paying customers. This can be achieved through effective visual online merchandising, reminders for abandoned carts, product placements and well-placed calls to action. The goal is to make sure that the products in the shopping basket are visible, easily accessible and relevant.

The key to a smart merchandising strategy is in the use of user behaviour metrics such as how long they spend on the website, what they add to their carts and where all they click. This way you can see which of your merchandising tactics are working and which ones are not.

The Role of Machine Learning in Dynamic Pricing and Merchandising

It also means knowing how shoppers are discovering your products, as this can lead to more conversions. Intelligent merchandising solutions can help you optimize search by tagging items with relevant information or by displaying them in specific ways. Some even offer natural language understanding so that shoppers can find what they’re looking for without having to repeat their queries or reword them.

Maintaining the right inventory levels is another important aspect of a successful merchandising strategy. This can be done by forecasting demand and providing recommendations based on previous purchases. It’s a crucial step to avoid out-of-stock situations or stocking up on products which may not sell as expected. Gen AI-powered retail solutions can centralize this and other data for merchandise planners to use in their decisions. They can also provide detailed reports which enable planners to take a more informed approach to pricing, promotions and more.